Wow. That commercial was so funny, it almost made me pull off the road and run into a pack of ducks waiting to cross the street. Thank goodness there was a stop sign there to prevent my car from running over the innocent quackers.
To some, that situation may evoke a feeling of dread and horror. To others the absurd setting and predicament is down right hilarious. Humor is in the eye of the beholder when it comes to radio commercials. What is funny to some will not be to others. The problem with most commercials designed to be funny is the fact that they are not "funny" at all.
The process often times goes like this.
A professional script writing team comes up with a truly funny concept or theme for a commercial.
It is then translated into a funny radio commercial script.
The script is sent to the business requesting the funny commercial for review and feedback.
The business passes it around to EVERYONE in side the office, close family members, second cousins and someone "Aunt Mary" who made an amazing taco dip for the fourth of July in 1993.
The:30 second script is returned to the radio commercial production company with enough additions to make it last three minutes in length and resembling nothing of its original inception.
The radio commercial production agency informs the client that they can not change laws of physics and needs to "edit the script for time". The new edit is void of any humor because the client wants the 32 points made by staff and teenage daughter in the final commercial.
Ad is approved, recorded and not funny at all.
How does one avoid this from happening to their radio ad?
Keep the circle of "feedback" small and limit it to the target demographic of the people you want to reach in the commercial. So if your message is going after a woman who is 35 and had 3 kids - ONLY pass the message by someone who fits that demo. If it is going after a 42 year old male hunter ONLY pass it by that type of person.
Getting feedback on a funny radio commercial from people who are not intended to find it funny will not be of any value to you. It will only put doubt into your mind as to the humor level of the commercial. Keep the feedback on target and your commercial will be on target.
I Don't Know About You Guys But I'm definitely... by zemtv
Title :
I Don't Know About You Guys But I'm definitely
Description : Wow. That commercial was so funny, it almost made me pull off the road and run into a pack of ducks waiting to cross the street. Thank goodn...
Rating :
5
The morning shows are usually held to provide us entertainment in the daytime. These are watched and liked by many of the ladies. The trend ...
Organizations eagerly or unknowingly dole out 10 times more classified data than could ever be hacked from a system or stolen from a file or...
The Bald Eagle's Lifespan Being the national winged animal of America, the falcon has turned into the worldwide image of opportunity a...
The Morning Show with Mike and Juliet dedicated its Thursday, June 19, 2008 show to the fight against cellulite - the lumpy fat cells that l...
Even standup comedy has introduced gladiator matches, pitting one so-called comedian against another. The audience votes Thumbs Up or Thumbs...
Islam has warned us 1400 years there will be good for good people and bad for evil people here after life. But only few of us understand thi...
Dr. Aima khan is one of the famous stage dancers doing cheap things to earn money. She is dancing in front of public and her dance is very g...
Funniest Christmas Jokes - Why do you think people during the festive period leading up to Christmas day say to others on passing in the str...
A Deeper Look at Relationships - Defenses (Not Listening and Others). I've been chatting with Rachel, who is currently 21, now and aga...
So you've quite recently organized an auto rental in Nice airplane terminal, and you're not certain what's in store? Try not to ...