Ufone New Commercial Goes Viral On Internet

These days, advertisers are hooked on creating a TV commercial or video that "goes viral." But is that in itself a good idea? If your video goes viral, it means a lot of people will see it. But will they remember who sponsored it? Will you sell more of your product or service? Will you get a return on investment? You could receive results beyond your wildest dreams… but you also risk the potential of harming your brand.

After all, why do you want a viral idea? Surely you have some business goal behind it. You'd like more visitors to your website. You'd like to sell more products. You'd like to change consumer perceptions. Right? But there are plenty of viral ideas out there that are not doing anything but entertaining the people that watch them.

Simply spend some time viewing the commercials that are popular on YouTube. Some of them are brilliant, no doubt. And these are the commercials we all strive for. But you will undoubtedly also see some frightfully terrible commercials with a lot of views. Just read the reviews. The advertiser or ad agency created something that was shocking and out-of-the-box simply to be shocking and out-of-the-box. And people passed it around just to talk about how awful it was.

For instance, there is a commercial on YouTube right now for a credit union with 750,000 hits - but you will see reviews like "the worst commercial ever" or "please tell me this was not an actual commercial." Surely this was not what the credit union intended.

After all, we should all want our advertising to be so compelling that consumers share it with each other. Where was the mistake? The mistake came when the advertiser decided that "creating a viral video" was their primary goal. It causes creative people and some less strategic advertising agencies to forget about the brand, and forget about a message strategy. Instead, they're so focused on creating something entertaining that everyone misses the boat.

This same behavior of "entertain at all costs" can be seen in Super Bowl ads and advertising awards shows. Both of these highlight funny, emotional, or outrageous ads… but do not reward advertisers for selling a product or building a brand. Therefore, the advertiser often doesn't reap any real rewards. Instead, the commercials end up being expensive displays of the self-serving creative team who receives the accolades.

Take the recent Super Bowl ads, for example. You heard plenty of water cooler talk about the "kissing" commercial. But how many actually remembered the name of the advertiser? Once, a campaign for a ballet company won a tremendous amount of local and national advertising awards because of its "creativity." But the campaign was so outrageous that it offended the ballet's core membership, and both the agency and Marketing Director were fired.


Ufone New Commercial Goes Viral On Internet by Pakistani Latest Videos