Lahore - Islamabad Motorway Accident

Safety in the industrial environment is challenging.

How much money do you have to spend to purchase safety protective equipment to prevent accidents? Try asking yourself how much it will cost you whenever an accident happens - loss of life, loss of work and productivity, insurance claims, material damage, and not counting those extra hours writing reports...

Accidents are not cheap. In fact, they can be very, very expensive!

And ironically, most accidents are caused by people! And it is not easy to get people to follow what you want them to do. Everybody has a free will and they know it.

How useful are your protective equipment if your workers are not using them? How do you ensure that your workers remember safety guidelines and avoid dangerous practices? Or observe good safety practices when nobody supervises them?

Somehow, people need to get it into their subconscious mind to want to follow safety rules and regulations. If not it will be an uphill task for the safety practitioner. Do they have to wield the big stick like a policeman and play a cat-and-mouse game all the time?

Safety awareness is the key to controlling accidents. Safety awareness is critical in any construction site. So many dangerous activities are happening at the same time. It only takes one unsafe act to bring your safety record plunging down.

What is the best way to deliver your safety message?

Interestingly, researchers have found that people remember 50% more in what they see than in what they hear. Visuals get people's attention. Advertising people know about this. The many images on billboards, magazines, newspapers or even on the internet are testimonies that visuals do attract people and advertising using visuals are so effective.

Humor in posters brings good feelings and makes ideas more memorable and receptive. This again has a lot to do with the working of the mind. Pleasant thoughts generate more receptive learning. Have you ever tried studying for an exam when you have ugly thoughts disturbing your mind?

Humor effectively drives a point that is so easy to understand when done correctly. Accidents situations cannot be photographed. Only stuntmen are crazy enough to do things that can result in accidents. Cartoons can be effectively used to illustrate dangerous situations which might be impossible to capture on film in real life.

What do you mean by done correctly? Well, in any graphic design, there must be a certain composition that makes a picture stand out. It's what makes people stop and stare. It's the difference between a prize-winning visual and a mediocre one.



Lahore - Islamabad Motorway Accident by ali-baba-technocraft